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Web Design

Web design is the process of creating the websites and other web locations that are part of your marketing plan. To be effective, the design is a marriage of form and function.

It needs to look good with a pleasing layout and quality graphics to keep the visitor interested and to provide a pleasant experience.

But, doesn't matter how good it looks ... if no one can find it on the web!

Even more importantly, the website has to provide:

• the information the visitor needs
• an easy to use interface for navigating around the pages, and
• the "behind the scenes" technology to make it search engine friendly



The web design process includes:

  • Choosing a domain name (www.mywebsite.com)
  • Setting up the domain hosting
  • Designing the page layout
  • Designing the page navigation (menus)
  • Creating graphics and other visual features
  • Analyzing keywords for your marketing objective
  • Writing the text, known as "Content"
  • Applying Search Engine Optimation


Depending on the web site's objective, some possible new features may be:


  • Photo Gallery of products • Calendar  
  • New product announcements and special offers • Interactive maps  
  • FAQ (Frequently Asked Questions) • Contact Us page  
  • Free subscription to newsletters • Blog  
  • Online registration for "members only" • Pod cast / Video  
  • Customer testimonials • Quizzes or surveys  
  • Community chat room or forum • RSS Feed  


Kip Enterprises works with you to ensure that
your web design puts the pieces together to deliver:

• the products and information the visitors wants
• a visually interesting experience
• Search Engine friendly pages
• easy and intuitive navigation, and
• the value and service your visitors appreciate!



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